Do you like to blog about everything DIY and crafts, don’t you? But have you realized your stupid mistakes you’re actually doing with your blog?
Have you ever wondered why no one appreciated or at least gave a comment with your blog posts about your latest marbled table? Have you wondered why a blogger who simply created a post about the simplest succulent planter gained a lot of views than yours?
Have you thought about your social media presence? Let’s say, Pinterest, the most popular place where DIYers and crafters hang-out. Have you gained a lot of repins? Or at least views?
What else can I ask you?
Ah, how about YouTube, a lot of creative peeps are there, too. Have you followed or subscribed any DIY or craft channels like HGTV Handmade or Sea Lemon? Did you notice their video views?
Have you created a video just recently? Did you have at least 20 views? No?
Have you wondered what’s the problem why your audience never appreciated your creative work?
You have low views, you have less authority in your craft niche, you only have a few followers on your social media links, you have probably, lesser comments received in your blog though you’re blogging for years now, aren’t you?
Probably, you’d leave this post because I’m terrifying you enough to see your real condition as a blogger.
Aren’t you dreaming to create an empire with lots of views, respected by your audience, seen by all as an expert to your creative niche? Aren’t you the one who aspired to succeed in blogging to quit you mundane 9 to 5 job? Are you?
If you are, stick to this post and I’ll teach you how you can do it.
You are observing how they make things work online. You read their blog posts or stalk to their Pinterest and Instagram images and try to make your own through Canva or Photoshop. Just a quick question, have you asked yourself how did they do it?
Oftentimes, you are asking yourself how did they create their empire online through their blogs. I’ve encountered a lot of DIY and craft blogs and followed some of them before. I really admired their creativity and above all, their way of presenting it through photos or video tutorials.
Yet, while I was following these expert DIY and craft bloggers, I never felt welcome or human. They are like statues online. For a new visitor, they’re always bringing the first impression to any blogs. They scrolled or browsed the blog and see what interests them. They found an interesting post, they comment. But no reply.
That’s the most neglected area of creative blogging which has been prevalent among DIY and craft bloggers out there until now. Maybe they’re too busy to reply or you’re question is stupid. What emotion they’d feel after a no-response impression to them be like “Well, she’s not really concerned about me.” So, what happens, they leave your site or unsubscribe your list.
I felt that way, too. I subscribed a lot of creative people just because of impression. But, pal, you’re here to create an empire, right.
Let me tell you the 11 DIY craft blogging mistakes you don’t know you’re doing and improve them to your own blogs to create an empire online.
1. You have poor photography skills to feature your DIY crafts.
The most common reason why creative bloggers quit is low traffic or low engagement rates from their audience. In fact, most of them never realized that their low photography skills ranked as the most neglected DIY craft blogging mistakes.
For DIY and crafting niche, it is highly recognized priority to take nice and professional photos for your DIY stuff. If they find your photo stunning from your Instagram or Pinterest, they will likely to engage with you and become potential clients later on.
2. You don’t put yourself on your audience’s shoes when you blog about your new craft ideas.
There are times when an expert DIY blogger tends to use technical words to describe the tool or the material or ingredient to the audience. What they want is to have a thorough explanation of each of the tool or material you used in the blog or video tutorial to make it more understandable.
One of the major DIY craft blogging mistakes they do is they tend to explain things with technical terms since they want to imply their authority in their niche without thinking if their audience understood what they are saying.
Technical terms may include the material Mod Podge, PVA glue, binding techniques, etc. and their regional equivalents. This happens all the time — one of the audience from another country asks “What is X in our country? Where should I buy X in our state? What’s the closest equivalent for X in our country to make Y?”
Ooooops! Here’s the legend: X = material, Y = the product or the DIY craft or project. Hope you’re not confused with my example, pal!
With this, I like Jennifer Bates as an example of teaching newbie DIY craft bloggers and crafters in layman’s terms all the time. They even like it if you speak slow (duh, not a slo-mo!) Check how Jennifer Bates of Sea Lemon does it.
3. You don’t utilize YouTube to showcase your DIY tutorials especially if it needs visual tutorial for a craft.
For a DIY and crafting niche, it is really important to have a YouTube channel. This is where the metro empire (among the other empires you created) your audience will hang out most of the time. They will appreciate your authority as a craft blogger if you create video tutorials to them. See the videos below and see how the craft bloggers do it.
4. You’re using non-Pinterest friendly images for your crafting tutorials or craft projects.
Pinterest has been the rising search engine for bloggers. A lot of creative DIY and craft bloggers have been utilizing this platform to showcase their images to link directly to their posts. For a newbie like you, teaching you about pinnable images will be a bit overwhelming. So let’s start with the basics.
First thing you need to do is to search for the sample DIY and craft images. Observe how they do it and the common format of the pins with high re-pins and likes. Then, experiment. Choose a format you think will standout.
Choose bright colors since you’re in DIY and craft. Make use of lighting all the time (if you use your own photos for your pins). The fonts should be readable but apt for the image you’ve chosen. In general, make your pins good-looking and interesting. Create pin images with consistent format for branding purposes.
5. You don’t consider SEO when blogging about your new creation.
It doesn’t mean you are not in a blogging or tech niches, you don’t utilize SEO for your blog posts. SEO stands for Search Engine Optimization. It’s responsible for Google indexing so audience will likely to find you through the keywords they use to search something.
To make your life easier, install Yoast, a WordPress plugin that helps you see your post status. Make sure your posts will have green status which means your post passed the SEO requirements.
6. You don’t use intriguing, SEO friendly alt tags for every image in your post.
Alt tag is a common shorthand term referring to the text alternative of the image used in the post. According to Penn State, “[Alt tags] All non-text content that is presented to the user has a text alternative that serves the equivalent purpose.”
How do Alt tags really work?
Alt tags, if properly set in your blog post image, can help you out when your audience searches something on the web aside from the typing something on search. Have you thought about Google images? Yes, pal, that’s where you are likely be found, too.
In Pinterest, when your reader will share the image to her account, the alt tags will be directly seen and will serve as the description of the image pinned. The more keywords placed on the image, the more it’ll be seen and searchable.
How to add alt tags to your blog post images?
If your keyword is “making a simple pasta.” Make sure when you add an image, it should be related to pasta and you set the alt text with the same keyword you used all throughout the post. For example, take a look in the image below. Observe how I included “making a simple pasta” on the alternative text of the image.
Note: The recipe isn’t what I’m blogging about. This is just for your guide on how to set the alt text for your DIY craft blogging images in your posts.
7. You’re using weak headlines for your blog posts.
Your blog post headline should have a strong or interesting headline so people will likely to click your posts than others. However, this isn’t the only thing you rely when you want high traffic with lower bounce rates. If you want to know more about how I set my headlines for all my blog posts, refer to Jon Morrow’s Boost Blog Traffic and grab his ultimate 52 powerful headline hacks.
8. You don’t promote your craft posts.
Always set your blogging mode in 80-20. That means, you only work 20% for creating your blog content with 80% promotion. Be present anywhere as much as possible. Visit other bloggers related to your niche and to your recent blog posts. Comment on their blogs with a link to your site (if possible).
I also advise you to schedule your posts in advance to save more time on more necessary things. You can take a look at Buffer (I’m currently using this one fohh free), MeetEdgar, CoSchedule, Tailwind (for Pinterest), and Hootsuite.
9. You craft about anything making you look like an expert of nothing.
Choose a particular niche if possible to make everything in your blog correlated. If it won’t be possible to you, at least make an established branding to make your creative empire more recognizable. But I still advise you to find your own specific niche to have a more noticeable presence online.
10. You never appear human to your audience.
You don’t reply to your video comments and your emails from your subscribers or followers. That’s simple way to reject your success, pal! That simple!
11. You don’t utilize creative or mouth-watering opt-ins for your audience.
There are different types of opt-ins per social media platform. You can place direct links to your list or your social media links to allow your audience follow you for every update you have. For YouTube, vloggers usually place lots of links in the video descriptions.
If you are a new DIY craft blogger, you can do it on your blog as well. You can add an opt-in plugin via WordPress and connect with your email service provider like MailChimp, Aweber, ConvertKit and Infusionsoft (advance bloggers).
Make sure you place social media links on your blog as well. Same thing with your YouTube channel if you have. Everything should be connected and active just like Jennifer from Sea Lemon.
Creating your empire online is a lot of tough work with 120% consistency. Seriously, I’m not scaring you off but this is the reality. Yet, if you keep these 11 DIY craft blogging mistakes in mind and consciously prevent yourself from doing this all the time when you blog, your audience will love you.
They like bloggers who are human than a robot. Make them feel they’re welcome to your blog and make them feel you really care for them and not their credit cards (if you’re offering services)!
I tell you, they will likely stick with you and buy your services if you have established a strong relationship with them and they’re really convinced that you really care about what they do than their capacity to pay for your services. Anyway, they will buy anything you’re offering as long as you provide that kind and humane impression to them.