This is Part 2 of 3 of Pinterest for Business blog post series. You might like to check that our first:
Hey, so here I am again, pal!
You might have wonder why Bitchy Chicken keep on telling stories about Pinterest in the previous post and why we consistently encourage people to use this search engine.
Well, simply because Pinterest has been our top traffic referral since two months now. Plus, our blog is still fresh. Learning basic strategies and tips on how we exactly do that versus Facebook, Twitter, LinkedIn, and Google+ is our top achievement.
In this post, I’d like to share with you how I use Pinterest for business and implement it to transform our site to a killer machine.
I also take note on how important it is to transform your account from personal to business. That is, if you are interested to do business with Pinterest.
First things first.
Pinterest for Business Blog Post 1 of 3 Recap:
In the previous post, I justified why Pinterest is considered as a search engine rather than a mere social media platform.
Then, I included a bit of demographics of users and what niches can a user find in this rising creative search engine. One thing you should know about is to know your users or your prospect clients or customers (B2C).
To know what they are more interested and what they think about, better take these down in your notes:
- Users are mostly women. So preferably, your post would be interrelated in this gender. Let’s say, blogging. What kind of blogs do they do here most of the time? Business. What kinds of lessons about business they mostly teach here? Keep these questions in mind. Warning: These are just SOME.
- Users prefer rich pins than plain pins. The difference between plain pins and rich pins is this. The latter is enabled from a site based from HTML settings and descriptions from the given meta data by the site owner. Because of that, they are more credible and trust-worthy for the users.
- Users pin compelling pins than attractive pins by design. Many bloggers teach other new bloggers about great designs as a criteria to be pinned. However, in my eyes, it’s just 10% of the changes the pin with attractive Adobe Indesign layout. Rather, the compelling effect of the pin is likely pinned. I’ll discuss this later.
- Users prefer popular pins. Pinners or pro & newbie bloggers, let’s tell the truth here, they pin pins with the most re-pins and likes. It’s the truth. Obviously, if you have thousands of re-pins and likes, you’re considered one of the popular pins in the search engine and more likely to appear first batch when searched by a user.
- Users, nowadays, utilize Pinterest for business. When I used Pinterest last year, I honestly haven’t encountered group boards and never in my life an idea of doing business through this platform. But nowadays, as I said, it’s one of the rising search engine and more and more users are using this for business. Imagine 70 million users and increasing, pals!
Given these 5 important points and may be thought as one of the controversial points I tell you, using Pinterest can bring you traffic for your site.
Yet, you can ONLY take advantage of these if your Pinterest account is in Business setup.
How I used Pinterest for Business, for real?
In early 2015, I used the personal account just for pinning nice handmade journals for my journal business back then. So, I never bothered about rich pins and whatsoever related to business yet.
I learned later around the Q4 of the same year that Pinterest can indeed help boost your blog traffic and your brand. In Bitchy Chicken, our business is creative. Thus, we need visual help when promoting our products.
Our blog itself needed a lot of amplifying through images to expand audience and to effectively reach out to them. In general, there are a lot of advantages Pinterest brings.
For your task…
It’s time to convert your personal account to business. If you did, Pinterest will handle business for you. How?
- Pinterest updates your analytics in your profile, your audience, and your site all at the same time.
- Pinterest gives you performance reports of your pins and your group boards if you have.
- Pinterest sends email time by time about the number of pins you pinned in a week.
- Pinterest informs you who pinned your pins and what pins mostly pinned in the week.
- Pinterest allows autoscheduling for you through powerful automation tools of your choice.
- And more!
To achieve that, I have here a quick list on what you should do first:
- Transform your Pinterest personal account to business. Remember, once it’s already in business account, you can’t revert that to personal again.
- Prepare your pins from your blog posts
- List what boards you like to create
- Pinterest autoscheduler account
How to transform your personal account to business? Watch this video tutorial below and see the whole step-by-step process!
After your account as business is created, prepare your pins from your blog posts. How can you do that?
Step 1: Use your design software and create layouts for your pins.
You can use Canva which I am using right now for our blog and CorelDRAW which my fiance uses for our products in online shop. Pinterest recommends images with 735 x 1102 px size. Of course, you can pin bigger or smaller pins. But pins of this size works best.
You can also choose any of the following software of your choice like Adobe InDesign (download portable Adobe InDesign CS6 here) which is a popular software used by graphic designers or simply hire a professional graphic designer to do all these task for you. If you’re broke, of course, you can’t do the latter! You need a budget for that.
Step 2: Insert pins to your blog posts.
Literally, place them after the first 100 to 150 words at the beginning. If not, in the middle. In some cases if the pin sizes do not allow within the blog post maybe because it’s too big for the post, you can add pin from Pinterest directly and insert link.
Do the same thing from the rest of the blog posts. If you have 30 blog posts, create 30 pins for your account.
Watch another video tutorial below on how you can insert your pins (same with other images) to your blog posts.
Step 3: Prepare your boards.
I mean list the boards you want to create first. I recommend having these as your first boards:
- [Blog name] Board
- [Niche #1] Board
- [Niche #2] Board
- [Niche #3] Board
- Motivational/Inspirational Quotes
- Photography tips
For niche boards, always go back to your brand. Let’s say you’re a small business owner like us, you can do:
- Small business tips board
- Business marketing board
- Social Media for small business board
- so on…
If these boards are created, start pinning at least 10 for each board. If your blog board won’t reach 10 pins maybe because you’re still a new blog or site, it’s fine as long as the other boards are filled up.
Tip! Tip! Tip! When creating a board, never neglect the power of keywords. Fill your board with keywords so Pinterest can detect your boards well. If properly done, your profile will start to rise from the ashes like a phoenix! 😛
Step 4: Select your pin autoscheduler for your Pinterest account.
Take note, this is NOT under Pinterest. This is a 3rd party you need to cling on for your account to level up your pinning engagements.
For autoschedulers, you can use any of the following Pinterest automation software. The first one is our FAVE and is our top recommendation:
- BoardBooster (the one we use here)
- PinBot 3.0
- Pinterest Automation Tool (Autopost Pinterest)
- Traffic Wonker
- Mass Planner (goes along with your social media accounts)
Getting serious with your creativity and turn it into a small creative business like we do is taking much effort and expenses.
When we define expenses, it’s not just about the money we allot for the tools and virtual assistants or graphic designers we hire, but the effort of thinking what strategy would work and not, too!
For Bitchy Chicken, we utilize Pinterest as our top traffic referral or traffic source. Thus, we allot time and effort to implement our strategies with utmost consistency in the search engine.
That means, we keep pinning, re-pinning, liking pins over and over and over again.
What I teach in this post are just the basics of what you could do based from how I used Pinterest for business.
See our next post for the third and last part of Pinterest for business blog post series. Stay tuned for something BIG to come in few weeks.
If you like this post, feel free to share this to your family and friends through clicking the social media icons on the sidebar. I’d really appreciate it, pal. A lot! Godspeed y’all! 🙂