I bet you are having a hard time finding a focus for your blog, aren’t you?
I am sure you have searched “How to find your blog niche” countless times or searching on other bloggers’ expert tips on how you can do it on your own.
Every blogger has a niche. It’s where he is interested writing about for his blog. It’s something you want to share for your audience. It simple as it sounds, right? But why are you having troubles knowing yours?
Your Blog Niche Struggle
You are blogging most of the time but you don’t have clarity on what your blog is about. You want to blog because you love to write but you don’t know where you want your blog goes in the next 5 months. Oftentimes, you say, “Oh, let’s see what happens.”
You are too pressured on coming up what audience you want to have and to target for your posts. You are insanely crazy figuring out what particular niche works or not. You are hoarding information or stalking your “probable” pro blogger to see what they’re up to.
Most of the time, you’re asking Google, “How do you find your niche?” and read tons of informative posts with tips and strategies on how you could find your blog market.
You have planned to copy other’s blog and try to make it work, too, like they did. You are mapping a lot of diagrams figuring out what do you want to write about. You want to make your blog (and future business) work but you don’t know your audience.
How to find your blog niche?
To whom are you are writing for? To whom do you want to engage? To what particular group of people do you want to dedicate your blog?
Your answer would be, “I know what I want to blog about but I just don’t know my audience” or “I really don’t know what to blog, maybe, I welcome eclectic blogging. I’d rather be niche-less. It’s more flexible to me.”
Pal, if you believe what other bloggers are telling about niche-less blogging and they’re successful on it. Think twice. Even the great Michael Hyatt, the former Chairman and CEO of Thomas Nelson Publishers, author of Platform: Get Noticed in a Noisy World, a New York Times, USA Today, and Wall Street Journal bestselling book, course creator, and well, the person followed by more than a half million subscribers in his blog (615,597 subscribers)!
Discovering your niche can be tough especially if you new in blogging. By definition, a niche is a category or a target market you want to focus your blog to. Merriam-Webster Dictionary defines it as “a job, activity, etc. that is suitable for someone” or “the situation in which a business’s products or services can succeed by being sold to a particular kind or group or people.”
According to Dustin of Dustn.tv, a niche can be reflected on who you really are. It can be something you can write with consistency (like 10,ooo times without getting tired writing about it or like something you’re willing to invest either monetary or effort to achieve it.
Basically, a niche is like a bridge from your interest and to your audience’s interests as well. Through this bridge, you want to share your end to your audience about something that is clearly emphasized to your readers.
Most of the time, new bloggers like you have this dilemma “Why do I have to find a niche if I can write about a lot I love for my readers?” Let these expert bloggers tell you.
Michael Hyatt from MichaelHyatt.com
Dustin Stout from Dustn.tv
Melyssa Griffin from MelyssaGriffin.com (Formerly The Nectar Collective)
Darrell Evans from YokelLocal.com
But you’re problem is…
“Ugh, come on, Mecyll, I know what I want to talk about but it’s just the ‘who’ that I’m having issues. To whom should I dedicate my blog for?”
This is a problem. You don’t know who are you audience especially if you’re new to blogging. Kory Mae from DiscoverYourBrand.com said when you start blogging, you can write your first post about something you’re really passionate about. It’s something you love doing and would like to do for the nth time.
While searching for your prospect blog niche, at the back of your mind, you are probably asking how to have a profitable niche or best niche for 2016. One answer. One word. No.
There’s no such thing as a profitable niche or best niche but every niche can be profitable and best if you know how to find it and to handle it with 200% consistency and patience to make it grow.
Are we clear on that?
Many bloggers are writing about lists of profitable niches. In Google alone, you can bunch of 940,000 related articles! Try reading them one by one and we’ll see if you receive enlightenment. In Pinterest, you can find 100s of pins if you type “blog niche” and surely the first 50 pins are about it. You’ll get confused. Swear.
Is there a fastest way to find my niche?
True answer: No. Sorry about that.
To find your niche, you have to observe to which of the areas are you comfortable writing about for a month or so. It depends on you. In my case, it took me half a year of blogging before I realized the niche for this site. This is a common struggle for a lifestyle blogger who tackles bunch of ideas in one site. For others, the target audience per se. To start digging your field of expertise I suggest you to read the following posts published to learn how we come up with our niche for Bitchy Chicken site.
- Blog Like Leonardo! 11 Tips For Consistent Powerful Creative Blogging
- Mind-blowing ways to find your blog niche using bullet journaling
You want to be an authority to your blog, right? You want to present yourself as an expert to your niche. Why not sign up and join me in this journey and let me help you out in this blogging venture. Learn how to find your blog niche with proper guidance (from me personally) and make clarity on your awesome blogs!
You can start blogging and experiment what particular subject you want your blog appear in front of your audience. Anyway, your blog describes who you are. Yet, narrowing the blog is often the most neglected area of blogging that even the expert bloggers are guilty.
If you’re still fresh in blogging, I suggest you to read my newly published post in Lifehack to give you an idea on what I’m talking about. I’ve been blogging for so long time but got serious on it in the last 7 months.
Within the span of 7 months of blogging, I struggled, felt depressed, frustrated. Part of which is my inability to know what I’m blogging. It took me 5 months of in-depth research, listening to podcasts, webinars from loads of bloggers out there. I took teaching internship, travel, my life as my first set of niches. Yeah, SET. Then, I switched to passion, inspirational, journaling then creative writing, then creativity.
I really find it hard to know what I want to talk about for the blog. Right now, I found it and it’s really clear. I’m sticking to it.
Do you want to find yours? Tell me your struggle and I’ll help you out. Leave your questions in the comment section below. 😛
Do you like this post? If yes, kindly share this to your family or your friends who are struggling on niche down process. This post will be a big help for them. Click the social media icons on the left sidebar. For comments, feel free to leave them in the comment section below. I’ll be glad to be of help. God speed, pals! 😎