So, you clicked this post to boost your profile and hoped to learn how to strategically use Pinterest to grow your brand for your small creative business. Am I right?
Before that, I’d like to introduce you to our guest blogger, Krista Dickson from Blog Beautifully, super dedicated to help you out as you grow your own brand using effective strategies you could never imagine. In this post, she’ll discuss how she strategically use Pinterest for her blog and yours, too!
Without further ado, Krista, take it away! 😛
How to strategically use Pinterest for my brand, for real?!
Over a hundred million people use Pinterest on a regular basis, but still millions of bloggers and biz owners don’t know how to use the platform to promote their brand, content, and products.
Pinterest is my social media weapon of choice when it comes to gaining new readers and customers, and a large part of my Pinterest strategy is ensuring my account connects and flows seamlessly with the rest of my brand. Here are my favorite ways to use Pinterest to amplify your brand and grow your online presence.
1. Brand your boards and pins
Every brand should have a “style guide” — a set of rules that dictates which colors and fonts you use, and when. You want to make sure that your Pinterest boards and pins are an extension of your brand’s visuals and style. That way, when people come across your Pinterest account, they immediately recognize you and your brand.
An easy way to do this is to create images and pins for your website and products that use your brand’s colors and fonts. For example, the colors of my own site, are green, pink, and grey. When you visit my Pinterest account, you’ll see that all pins from Blog Beautifully use those same three colors, as well as the fonts from my brand’s style guide.
I also recommend “branding” your board covers on Pinterest. You can do this by either selecting covers from your existing pins that use your blog’s colors, or creating your own custom board covers using a design site like Canva or a program like Photoshop or Illustrator.
For a full tutorial on how to create custom covers. Here’s an example of what they might look like when they’re done:
2. Have a board dedicated to your brand and business
You should aim to have a minimum of 12 boards, but no more than 40 or 50. Too many boards will only overwhelm people. You want your boards to be a mixture of things related to your niche, and things that your ideal audience and customers are interested in.
The #1 most important board you absolutely must have is one featuring content and products from your own website and business. Place this board in the very top row of your Pinterest profile (click and hold the mouse to drag boards around), and title it so that it’s crystal clear what the board is about.
Once you’ve created the board and selected the appropriate category, fill it with pins for all of your website content, products, and services. Make sure they all link back to the correct source, and that they have click-worthy, SEO-rich descriptions.
Your goal is to make it as easy as possible for people who come across your Pinterest account to head back to your website and purchase your products. Having a board dedicated to you and your brand is the easiest way to create a simple, smooth transition from random-person-who-found-your-Pinterest-account to customer.
3. Link and verify your home base
Once you’ve verified your website with Pinterest, your profile picture will automatically show up next to every pin that comes from your website, whether it was you or someone else who pinned it. Use an on-brand, high-quality image of yourself for your profile picture — Preferably the same photo you’ve used on all your other social media accounts, to make you more recognizable across platforms.
The quickest way to verify your site is to add a meta tag to your website’s head section. On Pinterest, click the gear icon at the top right of your profile, then select Account Settings. In the Website field, click Confirm Website.
You’ll be given some meta text that’s personalized to your specific account, and you’ll want to copy and paste that text into the header section of your website (before the body tag). Once you’re done, go back to Pinterest and click “Finish”.
Along with verifying your website, make sure to sign up for Rich Pins to add even more great information to every pin from your site. You can find more information about setting up rich pins.
4. Use your brand’s vocabulary and voice
Another important part of your brand’s style guide is your “voice” or identity. How would people describe the tone of your content (blog posts, emails, etc)? Is it friendly? Professional? Welcoming? What kind of words and vocabulary do you use?
You always want to cater your voice and vocabulary to your ideal audience and customer. For example, my audience is women in their teens and 20s, so I can use things like #hashtags in my blog posts and not worry whether they’ll “get it” or not. But if your audience is, say, men in their 50s, your vocabulary will obviously be a lot different.
To make that connection between your brand and your social media presence, you need to extend your voice and vocabulary to your Pinterest account. When writing descriptions for your pins and boards, be sure to write in the same voice you use on your website and in your emails.
If you say “totally” a lot (I do!) then don’t be afraid to use that word in your pin descriptions. Your audience will get it, and they’ll recognize that the description really and truly came from you — and also be more likely to re-pin it.
5. Find your tribe with the Smart Search
In order to be successful on Pinterest, you need to find your “tribe.” Your tribe consists of two kinds of people: people in your ideal audience, and people in your niche (your peers). Your audience is made up of people who will read your blog posts and buy your products, and pin them to refer back to later.
Your peers are the people who will read your content and pin it for their own followers to read and buy. Both types of people are essential for growing your blog and Pinterest.
To zero in on your tribe, use the Pinterest Smart Search bar. If your audience is yoga lovers, enter “yoga” into the search bar, then select “Pinners” to narrow your search down. Once you’ve found your tribe, follow these people, like and re-pin their pins, and leave comments with genuine feedback, questions, or compliments.
Whenever you use the Smart Search feature, Pinterest also supplies you with a list of other words that people commonly search for when they search for your original term.
For example, when you search “yoga”, the related terms that come up are “for beginners,” “workout,” “inspiration,” and so on. This should give you an idea of what your ideal readers are interested in, and what topics would make for good blog posts and future products. You can also use these terms in your pin and board descriptions to improve your searchability and SEO on Pinterest.
At the end of the day, Pinterest is an amazing tool and platform for growing your your brand and your business. It should be an extension of your brand, both in terms of visuals and style, and your voice and identity. If you put these tips into action, I’d love to hear what kind of results you get!
Does your Pinterest account reflect your brand and business? What are your favorite tips for growing your Pinterest presence
Pinterest has becoming the most powerful tool most content marketers, business owners, and thousands of bloggers around the globe are using.
Thanks, Krista for sharing your thoughts about using Pinterest strategically to grow their blog and their business as a strong brand. For more information about her, see the guest blogger box below and click the links she shared. Check out her lovely blog as well.
Before ending this post, if you haven’t grab a copy of the FREE worksheet and checklist on using Pinterest to increase blog traffic to 129.67% in 7 days, get them here.
[su_box title=”About the guest blogger” box_color=”#48201a” radius=”16″]Krista is the author and founder of Blog Beautifully, a resource hub for aspiring beauty bloggers. She’s a full-time blogger and aesthetician who loves talking about Pinterest, growing your email list, and making money online. Follow her on social media: Pinterest | Twitter | Email List | Blog[/su_box]
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